Keynote Speech
Keynote Speech 1
Understanding Audiences, Customers, and Users via Analytics
Dr. Jim Jansen (PhD)
Principal Scientist
Qatar Computing Research Institute (QCRI), Hamad Bin Khalifa University, Doha, Qatar
Editor-in-chief
Information Processing and Management
Qatar Computing Research Institute (QCRI), Hamad Bin Khalifa University, Doha, Qatar
Editor-in-chief
Information Processing and Management
Abstract
Using digital analytics from the laboratory, social media platforms, and the Web is an industry-standard approach for understanding audiences, customers, and users. The people that assume these roles of audiences, customers, and users often have complex behaviors and motivations that are challenging to understand. The use of analytics can aid in this understanding. After conceptualizing the analytics process, this presentation will skim analytics foundations, including strategies, data-gathering approaches, and validation methods. We will also discuss specific methods, including Eye Tracking, Mouse Tracking, Social Media APIs, Search Logs, and Analytics Triangulation both in and outside the lab. We will also discuss the validity of online analytics. The presentation aims to offer a primer on contemporary lab, Web, and social media analytics topics.
Bio
Dr. Jim Jansen is a Principal Scientist in the Social Computing Group of the Qatar Computing Research Institute leading a research team working on the automatic generation of personas (see https://persona.qcri.org/). He is a graduate of West Point and has a Ph.D. in computer science from Texas A&M University. Professor Jansen is editor-in-chief of the journal, Information Processing & Management (Elsevier), a member of the editorial boards of seven international journals, and former editor-in-chief of the journal, Internet Research (Emerald). He has received several awards and honors, including an ACM Research Award, six application development awards, and a university-level teaching award, along with other writing, publishing, research, teaching, and leadership honors. Dr. Jansen has authored or co-authored 350 or so research publications, with articles appearing in a multi-disciplinary range of journals and conferences. He is the author of the book, Understanding Sponsored Search: A Coverage of the Core Elements of Keyword Advertising (Cambridge University Press).
Using digital analytics from the laboratory, social media platforms, and the Web is an industry-standard approach for understanding audiences, customers, and users. The people that assume these roles of audiences, customers, and users often have complex behaviors and motivations that are challenging to understand. The use of analytics can aid in this understanding. After conceptualizing the analytics process, this presentation will skim analytics foundations, including strategies, data-gathering approaches, and validation methods. We will also discuss specific methods, including Eye Tracking, Mouse Tracking, Social Media APIs, Search Logs, and Analytics Triangulation both in and outside the lab. We will also discuss the validity of online analytics. The presentation aims to offer a primer on contemporary lab, Web, and social media analytics topics.
Bio
Dr. Jim Jansen is a Principal Scientist in the Social Computing Group of the Qatar Computing Research Institute leading a research team working on the automatic generation of personas (see https://persona.qcri.org/). He is a graduate of West Point and has a Ph.D. in computer science from Texas A&M University. Professor Jansen is editor-in-chief of the journal, Information Processing & Management (Elsevier), a member of the editorial boards of seven international journals, and former editor-in-chief of the journal, Internet Research (Emerald). He has received several awards and honors, including an ACM Research Award, six application development awards, and a university-level teaching award, along with other writing, publishing, research, teaching, and leadership honors. Dr. Jansen has authored or co-authored 350 or so research publications, with articles appearing in a multi-disciplinary range of journals and conferences. He is the author of the book, Understanding Sponsored Search: A Coverage of the Core Elements of Keyword Advertising (Cambridge University Press).